Content Analysis and Strategy

Content is important. It’s not only what users come to your website for, but also how you engage with them. Keeping it relevant, up-to-date, and useful has a huge range of benefits – from SEO performance, user retention, brand reputation, and more. Here’s where I come in.

Do you want to know how your content performs, or want relevant and well-researched content ideas? Whether you want content to cover all user journey points, for traffic, or link building campaigns, my expertise can help your content to shine. Here’s what I offer:

Content Strategy

We can take things right back to the beginning, and build out a bespoke content strategy for your brand. Together, we will work out the objectives you want to achieve with your content. I will research how to engage with your target audience, assess your competitors, and analyse your current performance. I will identify key content opportunities, and recommend content formats suitable and relevant to your website. I will also suggest a wide range of content topics and ideas to get stuck into.

Content Auditing & Analysis

Want to know the current state of your content before you start a new strategy? I can audit your content from top to bottom to see how it’s performing. Using data analysis, I can pinpoint what’s working, and what’s not. I can make suggestions on what to pursue, what needs changing, along with actionable steps to take.

If what you’re looking for isn’t listed above, please feel free to get in touch to discuss your needs and see what I can do for you.