Content Analysis and Strategy

Content is important. It’s not only what users come to your website for, but also how you engage with them. Keeping it relevant, up-to-date, and useful has a huge range of benefits – from SEO performance, user retention, brand reputation, and more. Here’s where I come in.

Do you want to know how your content performs, or want relevant and well-researched content ideas? Whether you want content to cover all user journey points, for traffic, or link building campaigns, my expertise can help your content to shine. Here’s what I offer:

Content Strategy

We can take things right back to the beginning, and build out a bespoke content strategy for your brand. Together, we will work out the objectives you want to achieve with your content. I will research how to engage with your target audience, assess your competitors, and analyse your current performance. I will identify key content opportunities, and recommend content formats suitable and relevant to your website. I will also suggest a wide range of content topics and ideas to get stuck into.

Content Auditing & Analysis

Want to know the current state of your content before you start a new strategy? I can audit your content from top to bottom to see how it’s performing. Using data analysis, I can pinpoint what’s working, and what’s not. I can make suggestions on what to pursue, what needs changing, along with actionable steps to take.